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About Us

Redefining Feminine Grace & Charm in Fashion


Dipa Guhathakurta ,

Founder & Concept Visualizer

                      Our Story

Todays fashion is ever changing while this is true the latest up beat style generally revolves around Teenagers, College goers and Young generation, the Mid age audience as probable for latest fashion is bit set aside.Always wondered why no one tries making Indo Western  or Western Modest Lounge wear out of Handloom fabrics !

So in Collaboration with the Hand Weavers ,we along with our team started designing and making IndoWestern Lounge Wear using handwoven handloom fabrics .

We handweave our handloom fabrics as per our designs,season ,concepts and ideas ,then design dresses mixing Indian dress ethics with Western fine finishing .

We are hopeful our Effort would be appreciated by Fashion Lovers across the Globe along with their appreciation for handwoven Eco Friendly Fabrics.


Who | What | Why

We believe every human life are connected to Mother Earth's Vibrations as such like beautiful elements of Nature beauty of human lifeform is beyond body and thus, the process of creation of our Designerwear is as precious to us as giving you the beautiful product.

By adopting our Dresses, you are becoming a part of  cummulative conscious Clothing  Circle where we believe beauty is beyond body.

​Our Brand Philosophy is simple:

To bring Western contemporary designs and fashion to the Indian women, with a distinct Ethnic essence. Through the use of Handwoven fabrics (cotton, Linen & khadi) in Pastel, Muted & Earthy colors.


Modest,Graceful and subtly Elegant Designs with an IndoWestern Flair blurs the lines between casual Loungewears and chic DesignerWears.

The range offered by us here encompasses Ladies A Line Dress, Flared Dresses and Midi dresses comprising comfort, Style and Elegance and is widely acknowledged in the global market for their features like elegant designs, fine finish, neat stitching, shrink resistance, alluring patterns, colorfastness and beautiful appearance.  Owing to these features, our offered range are in demand across national and international markets..

From our relationships with our Production Partners to carefully-considered Social and Environmental factors during sourcing and production, we’ve always believed in Transparency, and we’re proud to say that, while we’re not perfect, every day we take small steps towards ensuring that mindfulness remains a core value at


Our Limited Edition handcrafted Dresses, Accessories are well-made,  well-designed and made with an appreciation for their makers.

YOU would LOVE Our Honest Effort.

Meet The BrainStormers


We are Group of Fashion Enthusiast driven by Sustainable Elegant Fashion creating FashionWear for those who likes to carry themselves with poise in a sophisticated and fashionable way. Exclusive designs, Exceptional Value,Sustainable along being Skin & Environment Friendly.

We Help You rediscover Your Charm of being a Woman.

Together we are a Successful Design Team working towards encouraging Style and Grace in Female FashionWear.



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Founder, Concept Visualizer


Sanjay Guhathakurta

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Customer Experience Head


Aparna Banerjee

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Model, Illsutrator


Biswajit Ghosh

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Visuals & Photography

Our Journey to create a Cleaner Supply chain & Slower Fashion Label has been covered by media houses WorldWide.

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